Placement print design for retail products

T-shirt design is a tricky one to sell in volume. The design needs to have a hook, which resonates in trend terms, whilst also being enduring enough to not end up on Vinted too quickly.

Leicestershire and Rutland Wildlife Trust recently commissioned me to create a brand identity for the  Rutland Osprey. It was to be used on t-shirts and water bottles.

The Osprey migrates to Rutland Water Nature Reserve, once a year, to breed & raise its chicks. It barely touches land on this incredible voyage, returning back to Africa every Autumn.

After a lot of drawing, an ipad illustration of the bird in flight was chosen as the main motif for the designs. The typography for the brand identity was designed to look a bit prog rock. Whilst also having a directional edge, to reflect the Osprey’s epic annual migratory route.

The placement prints have been printed on organic t-shirts, mugs, water bottles and used to develop packaging for locally made soaps and candles.

The t-shirts are available from the Leicestershire and Rutland Wildlife Trust website

Sarah Hatherill

Well Street is run by designer Sarah Hatherill. She works as part of your marketing teams, developing your business and growing your sales.

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