Air & water makes for ethereal brand identity

Brand identity for Rutland Ospreys

Well Street’s most recent project has been for the Rutland Osprey. It is a pretty impressive bird of prey which migrates to Rutland Water Nature Reserve every year from Africa.

The reserve team briefed me. I was told that a drawing of the Rutland Osprey would “not be enough to capture the imagination of their discerning audience”. They tasked me with coming up with a “cool” identity, which could be used on product to raise some much needed cash for this hard working charity.

The ancient symbols for air & water were developed as the main brand identity because the Osprey is literally “of air & water”; the bird flies 1000’s of miles between Africa & the UK to breed & raise its chicks, barely touching land on this incredible voyage.

Brand identity designs for water bottles for Rutland Ospreys

Although I had been told not to use a drawing of the bird it was felt that an i-pad drawing I did as part of my reference work was particularly strong and so it was used to enhance the graphic brand identity.

The other designs have been printed onto a series of t-shirts & drinking bottles for sale in the shop at Rutland Water.

The brand identity for Rutland Ospreys which will be used on t-shirts & product for sale to raise awareness of the projects’ work.

Brand identity used on t-shirts for sale to raise awareness of the projects work.

The Rutland Osprey project is important, without the Rutland Osprey volunteers this magnificent bird would now be almost extinct in the UK.

I-pad drawing of Rutland Osprey which has been used on product for sale in the shop.

You can see the Rutland Osprey designs & this magnificent creature in the flesh at Rutland Water Lyndon Bird Watching Centre.

Sarah Hatherill

Well Street is run by me - designer Sarah Hatherill. I have worked for many years as a freelance designer as well as being employed as a creative director and marketing manager but am now self-employed and trading as Well Street Studio. I work alongside marketing teams, social media experts, manufacturers & printers to provide content and creativity to local businesses.

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