Posts by Sarah Hatherill
Interior design colour assistance …
Interiors, graphic design and fashion all seem to be have taken up very muted, and sombre colour palettes. But what if our relationship with colour effects our moods? The trend for beige, neutrals and naturals may be effecting our well being. Surely all these somber, muted tones are not making us cheerful, they may even…
Read MoreExhibition of digital illustrations and paintings
Alongside my design work I have always painted. Following a bit of a mid life wobble, I gathered up my courage, and held my first solo show in a small framers workshop. The exhibition was great fun, preview night was busy. My work is slowly developing, following lockdown and what feels like a lifetime of…
Read MoreThe importance of brand intelligence, versus brand blindness
Personal bias is a weird thing to overcome, especially when you are a small business, or even the leader of a small business. The stuff in our heads is not always right. Sometimes, because we feel “a bit shit”, we begin to believe the negative things that get thrown around. They are usually thrown around…
Read MoreClient wins RHS medal at Chelsea Flower Show 2023
Garden rooms can be offices, playrooms, teenage dens, start up spaces, art studios, music studios, outside kitchens, workshops or places for craft and mucking about. All are relevant, all have great use in the management of mental health and wellbeing. After all, everybody needs a space to do their “thing”. Recently, I designed a garden…
Read MoreBrand design starts with a t-shirt slogan
A recent wardrobe clear out got me thinking about the power of a T-shirt slogan, how if you start a brand, and can develop a t-shirt from its brand identity, or strapline. Then you could have the beginnings of a movement. Katharine Hamnett’s “Choose Life” t-shirt from the eighties, is a great example of the…
Read MoreBrand illustration strengthens brand identity and helps you stand out from your competitors
Illustration is a useful tool as part of your brand armoury. As a trained illustrator and designer, I know the power of a visual. It really helps to bring a product offering to life, when you add a quirky visual, or enliven a piece with some hand made marks. It amazes me the number of…
Read MoreBrand identity for sustainable fashion retail …
Brand identity and retail design for Cowgirl in Couture, in Mill Street, Oakham. I developed the brand identity, with the shop owner. And then designed signage, and built the website in Wix. Finally going on to photograph the product range. Pre-loved fashion is sustainable and an important part of reducing your carbon footprint. I have…
Read MoreBespoke signage design for primary schools in lockdown
Covid and the ensuing lockdowns that followed were terrible. It was a frightening and isolating experience for everyone. Families were locked down and kids weren’t able to see their friends, older people were alone and afraid, and businesses struggled with remote working. IT developed some solutions, zoom and teams replaced the wobbliness that was SKYPE,…
Read MoreCampaign marketing for competitions
Sustainability is a tricky one to promote. The word has been so abused, it has lost its meaning. When I was contacted and asked to help promote sustainability in schools, I knew it would be complex and there would be some deep thinking to do. The competition was to engage 10-20 year olds in creating…
Read MoreSustainable SEO, how to farm organic hashtags …
Serving junk food for tea sometime happens. It’s ok as long as you don’t do it on a regular basis. The same is easily said of social media content. Sometimes it will be a dry month and you’ll have to serve up a spinning cat; but if you do this too often you will be…
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