Sustainable product development

Recently, I was chatting with a customer service representative at a sustainable toothpaste company. The toothpaste company was interested in my view on their packaging. I questioned the need to put products in boxes. Packaging is primarily about display and consumerism. We both agreed, that consumerism and the art of selling, has caused some environmental…

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prelovedcouture

Retail brand identity design is now more important than ever. Physical and online retail both need to be entertaining enough to encourage people to visit their laptops or the high street, and brand identity plays a large part in this. Buying and using pre-loved fashion is important, it of improves how we consume textiles. It…

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Designing infographics and campaigns for the youth audience is hard. Being too playful means that the design appears patronising, whereas not being playful enough means the design appear boring. It is a tricky balance to get right. For instance, the infographics I designed for social distancing during lockdown, were designed to be playful but also…

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Content marketing for charities is a complex process, it needs strong and interesting content marketing design to give it resonance and validity. The last few years have been tough for everybody. Especially the charity sector. Schools, youth projects and charities have all struggled to provide service and move forward, however local charities and projects do…

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Engaging brand identity design is critical for strong sales. Standing out from your competitors is very hard in the current climate; competition is now global. How many images a day do you think your exhausted brain sees? 100? 1000? 1000 000? Estimates range from 4000 ads to a million images upwards. Snapchat users shared 8,796…

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Serving junk food for tea sometime happens. It’s ok as long as you don’t do it on a regular basis. The same is easily said of social media content. Sometimes it will be a dry month and you’ll have to serve up a spinning cat; but if you do this too often you will be…

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Retail brand identity needs to be story telling and designed well in order to succeed. The Rutland Osprey brand identity design tells the tale of the bird’s journey. The Osprey migrates to Rutland Water Nature Reserve to breed & raise its chicks, barely touching land on this incredible voyage, before returning back to Africa every…

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Retail display is sometimes better than visiting any art exhibition. You see products displayed using panache and imagination (and often on micro budgets). Colour, style, typography, craziness, excitement and joy of product are all expressed in equal measure to create engaging and fabulous displays. The business to business sector can learn a lot from retail…

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