Brand identity design for artisanal products

Engaging brand identity design is critical for strong sales. Standing out from your competitors is very hard in the current climate; competition is now global.

How many images a day do you think your exhausted brain sees?

100? 1000? 1000 000?

Estimates range from 4000 ads to a million images upwards. Snapchat users shared 8,796 photos every second whilst in Facebook 250 million photos per day are uploaded. That’s a lot of visuals of spinning cats! How can our poor minds take all this in? If you do not have a strong brand identity to hang your visuals upon, it is unlikely your product will make it out of the garage (or garden shed). Your product will not be remembered if your brand identity has not made an impact.

The brain analyses an image 73 times faster than the written word. If your brand identity is authentic and hand drawn it will also have increased emotional resonance.

Hand drawn marks will always stand out from the crowd. Characters and quirky content engage the reader on a more casual and less salesy manner, enhancing your content with a more engaging, emotional vibe. Especially useful on artisanal products and artisanal brand identity work.

  • Brand identity design
  • Social media brand awareness campaigns
  • Websites
  • Packaging
  • Book illustrations

Sarah Hatherill

Well Street is run by designer Sarah Hatherill. She works as part of your marketing teams, developing your business and growing your sales.

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