Retail design for bricks ‘n’ mortar stores

Retail display has to be sustainable, you have to think on your feet, and design using limited resources.

Window shopping is brand made real, product brought to life. You will see products displayed using panache and imagination (and often on micro budgets). Colour, style and stories. 

Having taught retail display in a local college, I understand the customer journey in real terms. I have also designed wayfinding and signage systems on cruise ships, I know how to get your customers to “the casino”.

Shop windows are advertisements, they draw customers into their stores and attract attention from passers by. Shop windows are the most sustainable advertising any retail business has.

Retail display is the most engaging way any shop talks to its potential and actual customers.

These retail displays were photographed in Spain, France and London. Some possibly had large budgets, but I suspect in the main they were conceived on micro budgets.

Retail display is very much like installation art. It is 3 dimensional. You need to use many different skills; from brand understanding, design and manufacturing to story telling. All are required in equal measure, as well as the ability to hold a drill and paintbrush whilst balancing on a bike!

#sustainablefashion #retaildisplay #sustainablefashiondesign #sustainablemarketing

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Sarah Hatherill

Well Street is run by designer Sarah Hatherill. She works as part of your marketing teams, developing your business and growing your sales.

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