Campaign design for youth audience

Designing infographics and campaigns for the youth audience is hard. Being too playful means that the design appears patronising, whereas not being playful enough means the design appear boring. It is a tricky balance to get right.

For instance, the infographics I designed for social distancing during lockdown, were designed to be playful but also with a serious overtone.

The infographic designs were illustrated to express that if you put your arms out, and the person next to you did too, you would both be about 2 metres apart. The illustrations were based on how children learn spatial awareness.

“Think safe space” was designed to reflect the bubble analogy which the government has used a lot and also as a reminder that we are not only keeping ourselves safe but everyone else too.

The hand washing infographic design illustrates the importance of hand washing to the children and that it was possible to protect themselves by washing the virus off of their hands, it also eludes to the happy birthday song and the length of time hand washing required.

The designs were commissioned by a local manufacturer and are available from their website.

https://www.safetysignsupplies.co.uk

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Sarah Hatherill

Well Street is run by designer Sarah Hatherill. She works as part of your marketing teams, developing your business and growing your sales.

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