The death of our high streets is being blamed on many things; the internet & less spare cash floating around being two of the many reasons.
We have become obsessed with getting things on the cheap & in theses time stretched times we often overlook community.
It seems to me that everyone is becoming more interested in experiences, learning & adventures rather than buying plastic fairies in pound shops. We want to connect with our shop keepers and learn from them. We want to find out about their products & where they came from.
I think our high streets/councils need to enlist the help of local artisans and crafts people, lets get some pop up shops filling our high streets with vibrant exciting locally made products. Lets use up all these empty shops – lets put community before shareholders & greed rather than leaving all these empty units whilst we wait for the big rents to come in. Lets give all these amazing young designers, crafts people, artisans & entrepreneurs a start in a market where they can actually afford to rent space – we need pop up shops & new enterprises to revitalise our jaded high streets.
Lets promote the very crux of what makes your particular town/community/high street great. What makes it stand out from its neighbours? What is it’s history & what is it’s brand story? There must be many!
Lets get our high streets buzzing with workshops & learning as well as interesting products. Lets make our high streets feel like communities again. Lets have shopkeepers selling products that we learn from and connect with, local produce that connects us all with our community of farmers & growers, crafts people & shop keepers. This obviously takes work and commitment – but hey – what are we here for if not to make a mark?