Analysis and vibrant signage expresses the heart of any brand

Dance school logos all tend to look similar. They often use a clip art of a dancer and bright colours.

As with any business some analysis and investigation is required to establish what the brand’s strengths are and how to promote it.

With Oakham Studios branding I realised I needed to reflect their love of vintage and old dance posters and their sense of fun.

I drew the ribbon part of the logo as a hand drawn non-accurate line to express that they teach and promote a love and enjoyment of dance as well as dance perfection.

The typography I gave a vintage, theatrical type vibe with a pop of colour thrown in.




Logo designed by Well Street Studio


The next task was a strap line – strap lines are really helpful as they underline what the brand’s unique values are in a clear and succinct way if done well. “Seriously fun dance” was what I came up with – it seems to totally express what Oakham Studios is about.


Oakham-Studio-wellstI did the photography which was a great fun and very energetic photography session! I gave the shots a grainy feel to reflect the vintage vibe.

OakhamStudio2-wellstThe signage on the original venue was tricky as you couldn’t see it from the High Street. The signage needed to work as advertising so I worked out that the best place to do this was at the back of the studios – you could see them from the train and the short stay car park. I used the strap line & photography to get the message across.

Signage was placed at the back of the building as well as the front to take advantage of the footfall from this part of Oakham,

Why not get your dance shoes on and check out the new Oakham Studio in Oakham, they also run pot painting sessions and children’s parties/events.

If I can help you wake your market up with some vibrant messages and material give me a call on 07706 136133.


Sarah Hatherill

Well Street is run by me - designer Sarah Hatherill. I have worked for many years as a freelance designer as well as being employed as a creative director and marketing manager but am now self-employed and trading as Well Street Studio. I work alongside marketing teams, social media experts, manufacturers & printers to provide content and creativity to local businesses.

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