Digital illustrations to engage audience …

How many images a day do you think your exhausted brain sees?

100? 1000? 1000 000?

Illustration for environmental campaign © Sarah Hatherill

Estimates range from 4000 ads to a million images upwards. Snapchat users shared 8,796 photos every second whilst in Facebook 250 million photos per day are uploaded. That’s a lot of advertising and spinning cats. How can our poor minds take all this in?

Illustration for chilli sauce labels

The brain analyses an image 73 times faster than the written word, which means that if your visual content doesn’t engage your reader it is possible they will not stop to read your written content. The problem is no longer just getting audience to read your marketing, it is getting them to notice your content amongst all the other content/marketing that they are engaging with at the same time. The fact that we are now drowning in advertising visuals means that your advertising visuals need to look different to the competition.

Digital collage for marketing magazine. © Sarah Hatherill

 

Illustration for social media marketing campaign © Sarah Hatherill

 

Illustration for chilli marketing campaign

 

Illustration for children’s book © Sarah Hatherill

 

Working in a variety of styles means work can be designed to fit the style of the clients marketing material as well as their budget!

I work for clients providing digital illustration for;

  • Advertising campaigns
  • Product packaging
  • Recruitment campaigns
  • Magazine articles

Call 07706 136133 or email sarah@wellstreetstudio.co.uk

 

Sarah Hatherill

Well Street is run by me - designer Sarah Hatherill. I have worked for many years as a freelance designer as well as being employed as a creative director and marketing manager but am now self-employed and trading as Well Street Studio. I work alongside marketing teams, social media experts, manufacturers & printers to provide content and creativity to local businesses.

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