How hand drawn illustrations enliven product and service promotion

How many images a day do you think your exhausted brain sees?

100? 1000? 1000 000?

Estimates range from 4000 ads to a million images upwards. Snapchat users shared 8,796 photos every second whilst in Facebook 250 million photos per day are uploaded. That’s a lot of visuals of spinning cats! How can our poor minds take all this in?

Illustration for packaging

Brand identity illustration for primary education sports business

Local bakery illustrations used on signage and marketing material

 

 

The brain analyses an image 73 times faster than the written word. If the image or visual feels authentic and human it will have increased resonance with the viewer.

Engaging audience on an authentic level means commissioning content, design and illustration which tell your unique story through your unique visuals.

Photography now has to be en point to stay a chance on instagram. Hand drawn marks will always stand out from the crowd. Characters and quirky content engage the reader on a more casual and less salesy manner, enhancing your content with a more dynamic laid back vibe.

 

Retail posters featured loose, quirky hand drawn illustrations

 

Unique brand identity illustration

 

 

Social distancing in primary schools safety signage

 

I work for clients providing illustration and design for;

  • Brand identity
  • Social media
  • Websites
  • Packaging
  • Book illustrations

Call 07706 136133 or email sarah@wellstreetstudio.co.uk

 

Sarah Hatherill

Well Street is run by me - designer Sarah Hatherill. I have worked for many years as a freelance designer as well as being employed as a creative director and marketing manager but am now self-employed and trading as Well Street Studio. I work alongside marketing teams, social media experts, manufacturers & printers to provide content and creativity to local businesses.

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