Content marketing for social media marketing campaign for Wildlife Trust

Grand Ideas is a re-gifting project which Rutland & Leicestershire Wildlife Trust ran as a competition.

Charity campaign work

The last few years have been tough for everybody. Especially the public sector. Schools, youth projects and charities have all struggled to provide service and move forward, however local charities and projects sometimes come together to provide a glimmer of possibility.

The Grand Ideas competition was to engage 10-20 year olds. They had to look at how their local environment could be improved. The winners with the best ideas would receive a prize of £1000 to use for the project they had come up with.

Glastonbury went plastic free.

As part of the content on social media we used Glastonbury as the hook, as they are a plastic free festival.

Campaign concept and creation

The design for the campaign was edgy and colourful. Street art with a pop art vibe.

The content featured quotes such as Muhammad Ali’s “sting like a butterfly” quote. Which speaks of nature and strength of belief. These were all designed into social media content.

Loose hand drawn “innocent-like” illustrations lightened the overall vibe. The application form was designed so that it was very simple and fun to fill in.

Once approved the content was output as direct mail, social media content and as press releases.

The direct mail was produced as a four page postcard which was printed onto a heavy weight recycled stock to make it “feel” important,  whilst the social media content was output through the Wildlife Trust facebook and twitter feeds.

We created a leads list which pulled in many entrants. They were an interesting set of entrants, with ideas covering subjects such as period poverty, outdoor classrooms, ponds, upgrading recycling schemes and art made from waste materials.

Campaign success

We successfully distributed the pot of money and made some meaningful change to local community projects.

One of the prize winners was Children’s Hospital School Leicester. Which won the money to develop its outside area and make a more viable rain shelter for when the children are working outside.

Sarah Hatherill

Well Street is run by me - designer Sarah Hatherill. I have worked for many years as a freelance designer as well as being employed as a creative director and marketing manager but am now self-employed and trading as Well Street Studio. I work alongside marketing teams, social media experts, manufacturers & printers to provide content and creativity to local businesses.

Leave a Reply