Content design for social media/marketing

Grand Ideas is a re-gifting project which Rutland & Leicestershire Wildlife Trust ran as a competition.

Charity campaign work

The last few years have been tough for everybody. Especially the public sector. Schools, youth projects and charities have all struggled to provide service and move forward, however local charities and projects sometimes come together to provide a glimmer of possibility.

The premise of the Grand Ideas competition was to engage 10-20 year olds. They had to look at how their local environment could be improved. The winners with the best ideas would receive a prize of £1000 to use for the project they had come up with.

Glastonbury and a pint of flat cider

I remembered watching Sir David Attenborough at Glastonbury Festival last year on tv, with my youngest. We really enjoyed Dave (the grime artist and the Attenborough!) and Stormzy (who totally nailed it). Stormy & Dave “dropping” plastic were used as the campaign hook, as the Glastonbury 2019 other big news was that they also managed to drop single use plastic.

Recycling plastic is not the way forward. Plastic is not a cost effective material to recycle. When it is recycled it is more often than not spun into synthetic fibres. Moreover the resulting fabric/textiles will never biodegrade. That dodgy fleece is with you forever.

Campaign concept and creation

The design for the campaign was edgy and colourful. Street art which aimed to be non-binary.

The content featured quotes such as Muhammad Ali’s “sting like a butterfly” quote. Which speaks of nature and strength of belief. These were all designed into social media content.

Loose hand drawn “innocent-like” illustrations lightened the overall vibe. The application form was designed so that it was very simple to fill in.

Once approved the content was output as direct mail, social media content and as press releases.

The direct mail was produced as a four page postcard which was printed onto a heavy weight recycled stock to make it “feel” important,  whilst the social media content was output through the Wildlife Trust facebook and twitter feeds.

The leads list was creative. Many entries came in. They were an interesting set of entrants, with ideas covering subjects such as period poverty, outdoor classrooms, ponds, upgrading recycling schemes and art made from waste materials.

Campaign success

Grand Ideas successfully distributed the pot of money and made some meaningful change to local community projects.

Design work on flexible terms can be commissioned on a day rate or project rate as a contractor or a freelancer.

Sarah Hatherill

Well Street is run by me - designer Sarah Hatherill. I have worked for many years as a freelance designer as well as being employed as a creative director and marketing manager but am now self-employed and trading as Well Street Studio. I work alongside marketing teams, social media experts, manufacturers & printers to provide content and creativity to local businesses.

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