Leicestershire based sewing business makes its mark


“Release Your Handmade” is a strap line I’ve written for a Leicester based sewing businesses new marketing material. It tells the story of a business passionate about inspiring others to sew. They want to unlock everyone’s sewing potential.

The brief was for a brand with a retro vibe.

The hand drawn lettering on the logo is an integral part of the design. You can put a huge amount of expression into hand drawn lettering. The wonky edge of the lettering gives it a very real human touch which no computer generated typeface will ever touch – equally the spacing cannot be replicated by computer. It is very authentic.

bobbins-backgroundI’ve designed logo and created a brand style which has also been used across website, marketing material, swing tickets and labels for this energetic buzzy business.

Why not go and visit their site if you are after some fabric or a sewing class.


Let me know if you need me to add some zing to your marketing material.

Sarah Hatherill

Well Street is run by me - designer Sarah Hatherill. I have worked for many years as a freelance designer as well as being employed as a creative director and marketing manager but am now self-employed and trading as Well Street Studio. I work alongside marketing teams, social media experts, manufacturers & printers to provide content and creativity to local businesses.

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