How to brand when it is personal


Personal branding or branding for small businesses can be creative as you have less people to design for.

“Release Your Handmade” is a strap line I’ve written for a Leicester based sewing business. They want to unlock sewing potential and inspire people to sew.

The brand was created to express a retro vibe.

A hand drawn logo gives this brand a very authentic feel.

bobbins-backgroundWell Street has created a background pattern, colour palette, strapline & marketing material which has been used all customer touch points for this energetic buzzy business.

Sarah Hatherill

Well Street is run by me - designer Sarah Hatherill. I have worked for many years as a freelance designer as well as being employed as a creative director and marketing manager but am now self-employed and trading as Well Street Studio. I work alongside marketing teams, social media experts, manufacturers & printers to provide content and creativity to local businesses.

Leave a Reply