Branded content will satisfy the Google beast …

Serving junk food for tea sometime happens. It’s ok as long as you don’t do it on a regular basis. The same is easily said of social media content. Sometimes it will be a dry month and you’ll have to serve up a spinning cat; but if you do this too often you will be viewed as a burger bar. If you have a decent strategy and an eye on who you want to attract it is much more manageable.

To increase social media traffic it is often helpful to overview your content. Organic reach is possible but only if your content is en-point, interesting & engaging.

Looking at the bigger picture is important, once you have checked out what your audience is interested in you can have some fun. Get out your post it notes and edit it down to where you comfortably sit.

This may feel like an extravagance but unless you have spent some time looking at the bigger picture and doing some decent research your content will in the main be “shouting nowhere”.

Content really is king (or queen!) when it comes to SEO. Google eats content for breakfast and it is a hungry beast that is a picky eater. The good stuff it will tell all its mates about whereas the junk it will just toss in the bin.

You want your content to be a Google meal. Not junk food.

Great meals need planning. You need to find your crew and make sure they are available. You need to check out what their tastes are, if they have any particular preferences, whether they prefer sweet to savoury. Time needs to be spent on planning. You need to segment your audience. Think about what you are interested in versus what your audience could be interested in.

Once you get home you’ve still got to cook it, making sure your timings are right and that the house is cleaned up! You get the gist  – there’s a lot to do.

Decent content that will satisfy Google and your audience just takes a little bit of planning.

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Sarah Hatherill

Well Street is run by me - designer Sarah Hatherill. I have worked for many years as a freelance designer as well as being employed as a creative director and marketing manager but am now self-employed and trading as Well Street Studio. I work alongside marketing teams, social media experts, manufacturers & printers to provide content and creativity to local businesses.

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