How to create visual content whilst window shopping …

Visual content can be inspired by window shopping.

Retail display is sometimes better than visiting any art exhibition. You see products displayed using panache and imagination. Colour, style, typography, craziness, excitement and joy of product are all expressed (sometimes anyway!) in equal measure to create engaging and fabulous displays.

The business to business sector can learn a lot from retail display; it is story telling made real. Shop windows are advertisements, they draw customers into their stores and attract attention from passers by. The stories told are engaging as they use product in such novel and exhilarating ways.

The story contained within the windows expresses the story of the product, whilst also reflecting the interest (and capturing the imagination) of the viewer.

Retail display is as interesting as visiting any art exhibition. You can learn more about the brand of a town by gazing in its shop windows than by doing any google search. Good retail display will tell you the crux of the story of the product and reflect the style of its people – fans and followers alike.

Retail display uses the 3 dimensional window as its platform for expression, very much like installation art (which I guess uses space!). Retail display has depth and layers. You need to use many different skills; from brand understanding, design and manufacturing to story telling. All are all required in equal measure as well as the ability to hold a drill and paintbrush whilst balancing on a bike!

At Well Street I create content that tells the story of your brand in much the same way. Combining imagery and concept with a hook to draw your audience in.


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Sarah Hatherill

Well Street is run by me - designer Sarah Hatherill. I have worked for many years as a freelance designer as well as being employed as a creative director and marketing manager but am now self-employed and trading as Well Street Studio. I work alongside marketing teams, social media experts, manufacturers & printers to provide content and creativity to local businesses.

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