How to use positive creativity to engage audience …

How many images a day do you think your exhausted brain sees?

100? 1000? 1000 000?

Street sketch done in King’s Road, London. © Sarah Hatherill 2019

Estimates range from 4000 ads to a million images upwards. Snapchat users shared 8,796 photos every second whilst in Facebook 250 million photos per day are uploaded. That’s a lot of advertising and spinning cats. How can our poor minds take all this in?

The brain analyses an image 73 times faster than the written word, which means that if your visual content doesn’t engage your reader it is possible they will not stop to read your written content. The problem is no longer just getting audience to read your marketing, it is getting them to notice your content amongst all the other content/marketing that they are engaging with at the same time.

Digital collage illustration for marketing magazine. © Sarah Hatherill 2015

How are you going to get your content (and by that I mean any marketing – printed, verbal or social) to actually be read, seen, heard or actioned upon?

Your marketing content needs to be educational whilst also being engaging, on trend and relevant and visually satisfying.

Have you got time to do all that? Create a campaign to advertise your business, work out who you want it to reach, schedule it, measure the results, work out what to say next?

Digital collage commissioned by psychology publisher to express the fractured way our busy minds now work. © Sarah Hatherill 2018.

Wellststudio can help you. We supply content to order. Made to measure for your business. We work out what your brand is about and then create visuals and design content to engage your audience and tell your story. Marketing which is advertising, which is storytelling, which is branding.

Brand identity and brand awareness campaigns which tell your business story and engage your audience with your business story. Content which educates about your products and helps focus your audience on why they need to buy from you.

We are based near Leicester in Oakham, Rutland but work with clients from all over the place. Please feel free to call Sarah for a chat to find out how she can help you evolve your business on 07706 136133 or email sarah@wellstreetstudio.co.uk

 

Sarah Hatherill

Well Street is run by me - designer Sarah Hatherill. I have worked for many years as a freelance designer as well as being employed as a creative director and marketing manager but am now self-employed and trading as Well Street Studio. I work alongside marketing teams, social media experts, manufacturers & printers to provide content and creativity to local businesses.

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