Infographic design in primary schools

Infographic design is a cross over between what I do as an illustrator and what I do as a brand identity designer.

Wayfinding design is also something I have done, it is why I have a keen awareness of user experience.

Spatial awareness is learned as a child by putting their arms out and running around a playground. I’m sure many of us remember running around pretending to be aeroplanes or seagulls!

How kids learn spatial awareness, was part of the design process I used to develop the design for a local signage manufacturer, who recently commissioned me to design a series of infographics. They were to be used in primary schools to assist with 2 metre social distancing and hand washing behaviour.

I think that most people understand what the fact of the matter is here. We should all try and be physically distanced from everybody else at the moment. I felt it was important to express awareness of our own space whilst being conscious that we are also part of a bigger group. Both factors are equally as important.

Campaign creation for social distance campaign in primary school

I designed the infographic with the figure in the middle with its arms outstretched as this is how a child becomes spatially aware. A child will put its arms out and runs across a playground pretending to be an aeroplane, or make snow angels in the snow. When we put our arms out it is how we find our balance.

I wrote “think safe space” as if we are thinking about keeping everyone safe it would help us engage with our surroundings, especially important when we enter places we are distracted in such as shops and schools. It also reflected bubbles, which the government has used as an analogy.

I knew that the infographics when used as spacer symbols every 2 metres down a corridor or on the floor would show the kids that they weren’t alone. They would feel that even though they weren’t physically close to their friends, their friends were not far away. I coloured the designs in different colours so the kids can pick which colours they like best whilst waiting in line.

The signs are being manufactured and sold by Viking Signs, Grantham.










Posted in ,

Sarah Hatherill

Well Street is run by me - designer Sarah Hatherill. I have worked for many years as a freelance designer as well as being employed as a creative director and marketing manager but am now self-employed and trading as Well Street Studio. I work alongside marketing teams, social media experts, manufacturers & printers to provide content and creativity to local businesses.

Leave a Reply