Retail brand identity design

Retail brand identity needs to be story telling and designed well in order to succeed.

The Rutland Osprey brand identity design tells the tale of the bird’s journey. The Osprey migrates to Rutland Water Nature Reserve to breed & raise its chicks, barely touching land on this incredible voyage, before returning back to Africa every year.

We told the story of the journey using simple brand marks which would work well on merchandise, they needed to be edgy and eye catching. The ancient symbols for air and water, are used as directional arrows for the brand identity.

We used the motifs in the typography (giving the identity a cohesive image).

The strapline of “of air & water” was used as a brand USP or strapline.

I-pad illustration of Rutland Osprey.

The brand identity design has been printed on organic t-shirts, packaging and product in the shop (locally made soaps and candles) and also been developed into environmental sculptures at the Reserve.

Sarah Hatherill

Well Street is run by designer Sarah Hatherill. She works as part of your marketing teams, developing your business and growing your sales.

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