Retail brand identity design

Retail brand identity design is now more important than ever. Physical and online retail both need to be entertaining enough to encourage people to visit their laptops or the high street, and brand identity plays a large part in this.

Buying and using pre-loved fashion is important, it of improves how we consume textiles. It is slow fashion in action, sustainability made real. Pre-loved couture is a very cost effective way of wearing designer clothing as the pieces are well designed, well manufactured (probably by hand in many cases) constructed from quality textiles, and obviously more cost effective.

Brand identity design used on signage

The brand identity design for the physical retail and website were developed using a very feminine colour palette and a horseshoe motif in a tongue in cheek play on the Chanel brand identity. Brand visuals were developed to fit in with the brand storytelling. The photography and digital collage were all done in-house.

The website was developed using our branded visual imagery and brand identity. The online store was developed to only be a gallery store as the retailer did not want to do online sales. The brand identity design was then artworked into signage.

Website content & product photography
Retail Brand identity design

The main typeface used on the brand identity design is Copperplate Gothic. Copperplate Gothic was designed by Frederic W Goudy. Goudy was an American typeface designer from the early 1900’s. Copperplate Gothic is a typeface design classic with a high heel kick to its serif. The typeface works well on the signage design, as it contrasts well with the stone work of the building.

A brand palette for the brand identity design was created and used throughout. We matched the paint colour for the shop windowsills to the same brand colour palette, giving the brand identity a cohesive look.

Retail brand identity design

Brand identity design for pre-loved couture

You can find Cowgirl in Couture in Mill Street, Oakham or online at:

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Sarah Hatherill

Well Street is run by designer Sarah Hatherill. She works as part of your marketing teams, developing your business and growing your sales.


  1. on January 8, 2022 at 8:01 pm

    Great content! Keep up the good work!

    • Sarah Hatherill on April 4, 2022 at 2:46 pm


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