Content marketing for Rutland based small business

Creative content for Rutland based nutritionist

It feels like now more than ever we should all be thinking about what we fuel ourselves with.

Metaphorically speaking it is the same as how we fuel our sales material. Marketing and advertising being the fuel of sales.

It is more important to get right than ever before.

SEO obviously is important, but so is the visual content which engages your prospective clients.

This is a recent commission for a local nutritionist to design brand identity and website content.

The content was developed as a series of visuals which the business owner could use in a variety of situations; email marketing, social media tags, website and direct mail. We wanted to express the idea of thinking about what goes on your plate as well as the obvious concept of thinking.




The typography was designed to reflect how frazzled many of us feel as a result of poor diet. I developed the typography using an ap, breaking up the type further by hand.

The infographics were designed to reflect the circular graphics (plate like) used in the brand identity and were kept clean and modern looking by use of a restrained palette.

The aim of the food photography was to express the rustic authenticity of the clean eating and vegan eating movement, a movement which underpins the ethos of Food for thought. All of the content for the website was developed as cost effectively as possible to allow the business to move forward and get on with promoting healthy eating, something which Hannah is clearly committed to.

Well Street designs content for business of all sizes. Commissioned content is a way of filling your website with marketing material which has multi use.

Creative content is supplied as bundles which can be used for

• social media campaigns

• advertising in local magazines

• website marketing content

• direct mail campaign.



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Sarah Hatherill

Well Street is run by me - designer Sarah Hatherill. I have worked for many years as a freelance designer as well as being employed as a creative director and marketing manager but am now self-employed and trading as Well Street Studio. I work alongside marketing teams, social media experts, manufacturers & printers to provide content and creativity to local businesses.

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