Design work for a local nutritionist.
The content was developed as a series of designs which the business owner could use in a variety of situations; email marketing/social media tags and website. Design aimed to express the idea of thinking about what goes on your plate and how fractured you feel if you are not eating healthily.
The typography was designed to reflect how broken up many of us feel as a result of poor diet. The typography was broken up and placed over images of healthy foodstuffs.
The infographics were designed to reflect the circular (plate like) shapes used in the brand identity and were kept clean and modern looking by use of a restrained palette.
The aim of the food photography was to express the rustic authenticity of the clean eating and vegan eating movement, a movement which underpins the ethos of Food for thought. All of the content for the website was developed as cost effectively as possible to allow the business to move forward and get on with promoting healthy eating, something which Hannah is clearly committed to.
Commissioned content is a way of filling your website with marketing material which has multi use.
• social media marketing