Personal brand identity design…

Personal branding is important to get right. Obviously YOU are the business (in every way!), but you don’t want to be represented by some naff graphics in dodgey colours. It is as important for your morale as for your business survival.

Food for thought was developed as a series of designs which the business owner could use in a variety of situations; website, social media and email marketing.

The brand identity and content expressed the idea of thinking about what goes on your plate and how fractured you feel if you are not eating healthily.

The typography was designed to reflect how broken up many of us feel as a result of poor diet. The typography was broken up and placed over images of healthy foodstuffs.

The infographics were designed to reflect the circular (plate like) shapes used in the brand identity and were kept clean and modern looking by use of a restrained palette.

We created the food photography in-house, the aim was to express the rustic authenticity of the clean eating and vegan eating movement, a movement which underpins the ethos of Food for thought. The brand identity was designed as a series of thought bubbles which also had a plate like feeling (if that’s a thing!). All of the content for the website was developed as cost effectively as possible to allow the business to move forward and get on with promoting healthy eating, something which Food for thought is clearly committed to.

Well Street Studio creates design and visuals aligned with marketing strategy for small business set up and development.

• websites

• brand identity

• social media photography and advertising

• marketing strategy

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Sarah Hatherill

Well Street is run by me - designer Sarah Hatherill. I have worked for many years as a freelance designer as well as being employed as a creative director and marketing manager but am now self-employed and trading as Well Street Studio. I work alongside marketing teams, social media experts, manufacturers & printers to provide content and creativity to local businesses.

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