What does your brand’s advertising, marketing and promotion say about your business? Does it express what it is that makes your brand special from all the others jostling for attention? Are you just sending out special offer campaigns to gain attention; most of which will end up in the recycling bin?
Sometimes you have to sit back and overview everything your business puts out – across social, traditional, van liveries, signage. Does it all talk in the same voice? Does it all sing from the same song sheet (sorry – no more metaphors will be harmed in the writing of this blog!)
Reviewing your content could be the beginning of a new voice emerging from your business which will hit a different market and help your brand turn a corner.