How can a small business efficiently create content on their time stretched budgets? I reckon that branding is at the core of this conundrum. Once you have a clear vision of what your customers want you are in a pretty good place. Once you’ve fully grasped this you can start to creatively advertise to them.
Thinking hard about your offering means that you will develop images, strap lines, promotions & copy in a cohesive style. Your creative content will have a style and class of its own. You will start to stand out from your market.
In order for a small business to stand out from the competition it is no longer enough to use a shiny stock shot with a trendy typeface. You will need creative thinking and authentic imagery behind your brand premise to make your marketing and advertising stand out from the crowd. In order to survive creativity is king (or Queen!). It will be the future currency of choice as it will be your marketing that will make your business stand out in whatever overcrowded market you are in.
Get your marker pens out and your thinking hats on! Turn the Google God off! Give me a call if you get stuck!