Illustration is a useful tool as part of your brand armoury. As a trained illustrator and designer, I know the power of a visual. It really helps to bring a product offering to life, when you add a quirky visual, or enliven a piece with some hand made marks.
It amazes me the number of products out there which appear to be selling products in poorly designed packaging. Using illustrations which are weak, boring design, and copied or even worst clip art, as part of their branding armoury.
Clip art and stock shots all have their place, don’t get me wrong, but if I had a penny for the number of times a desperate client has come to me and said “help, I’ve developed my product using this bit of clip art as a logo, and so has my competitor”. I’d be sat on a yacht watching the sun go down by now!
Illustration really helps with sustainable, and more artisan type industries. Hand drawn illustrations really help to give your products some hand crafted edge.
Illustrated design helps your products feel hand crafted, which in turn gives you an authentic “created with care” edge over your competitors.
How do you stand out in your market from your competitors?
#brandillustration #corporateillustration #brandstorytelling
