Blog

How to shine your business bright …

Glow Your Brand - Well Street Studio Rutland

Brand is critical in these competitive times. Obviously we can design you a beautiful mark which will contain no clip art and often a bespoke typeface. However our raison d’être is all about brand. At the core of what we do is analysis and direction. Whether you are a small business owner, an events venue…

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How to make authentic noise …

Does your business content tell the story of your fabulous business loudly enough to gain attention? Is your photography convincing? Are your visuals engaging? Is your brand message strong enough?     The human brain processes visuals 60,000 times faster than text – which means if your graphics are strong enough to grab attention your copy is more likely…

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How brand storytelling could advance your business

Well Street Studio was commissioned by an award winning landscape design business to upgrade their branding material. They commissioned designs which could be used across website, social media and advertising. They wanted to promote the business as landscape designers rather than domestic garden designers.   Well Street has developed several images/illustrations for use on the website and across…

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What does your business look like as a brand?

What does your brand’s advertising, marketing and promotion say about your business? Does it express what it is that makes your brand special from all the others jostling for attention? Are you just sending out special offer campaigns to gain attention; most of which will end up in the recycling bin? Sometimes you have to…

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Local signal box story told for Rutland Living magazine…

The editor of a local magazine (Rutland Living) had spotted my illustration of the Oakham signal box at a local art exhibition. She commissioned me to write an article using the illustration and commissioned some extra illustrations to use on the cover. It was great to work with the Rutland Living team and to learn the…

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Creative edge tells tales …

What makes you stop what you’re doing to investigate an article or feature or advert (they have all now become the same thing – it is official)? What disrupts your day? Images are much more powerful than words – we read them much more immediately but we also move on from them very quickly. Which…

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Local artist story should be told …

I recently got into a twitter conversation with a Banksy advocate; I asked the question “does art need permission?” he then asked “who owns the public space anyway?” Sometimes questions make me stop. Sometimes art makes me stare. These images in Stamford did … They are beautiful images – they have been painted on a grotty wall…

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