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Air & water makes for ethereal brand identity

Well Street’s most recent project has been for the Rutland Osprey. It is a pretty impressive bird of prey which migrates to Rutland Water Nature Reserve every year from Africa. The reserve team briefed me. I was told that a drawing of the Rutland Osprey would “not be enough to capture the imagination of their discerning…

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How to create visual content whilst window shopping …

Visual content can be inspired by window shopping. Retail display is sometimes better than visiting any art exhibition. You see products displayed using panache and imagination. Colour, style, typography, craziness, excitement and joy of product are all expressed (sometimes anyway!) in equal measure to create engaging and fabulous displays. The business to business sector can…

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