Blog

Website design for Rutland based nutritionist

Website design for Rutland based nutritionist It feels like now more than ever we should all be thinking about what we fuel ourselves with. Metaphorically speaking it is the same as how we fuel our sales material. Marketing and advertising being the fuel of sales. It is more important to get right than ever before. SEO…

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Infographic design in primary schools

Infographic design is a cross over between what I do as an illustrator and what I do as a brand identity designer. Wayfinding design is also something I have done, it is why I have a keen awareness of user experience. Spatial awareness is learned as a child by putting their arms out and running…

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Grand Ideas campaign work …

Grand Ideas is a re-gifting project which Rutland & Leicestershire Wildlife Trust ran as a competition. I was recently contracted to develop the campaign and work as an engagement officer for it. This is what happened … Charity campaign work The last few years have been tough for everybody. Especially the public sector. Schools, youth projects and…

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How to use positive creativity to engage audience …

How many images a day do you think your exhausted brain sees? 100? 1000? 1000 000? Estimates range from 4000 ads to a million images upwards. Snapchat users shared 8,796 photos every second whilst in Facebook 250 million photos per day are uploaded. That’s a lot of advertising and spinning cats. How can our poor…

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Environmental visuals with hidden depths

“Bikes & Blooms” was my first solo exhibition of paintings and textiles which took place at Four Walls, Melton. The theme in the exhibition was about change, and how change can be a positive development, sure it is sometimes painful but it usually turns out ok. More often than not it leaves you in a…

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Rutland Brand identity for retail sales

  Rutland brand identity for retail sales was completed recently. We wanted the brand identity to tell the tale of the bird’s journey. The Osprey migrates to Rutland Water Nature Reserve (other sites are available!) to breed & raise its chicks, barely touching land on this incredible voyage, every year. It is a tale of…

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How to create visual content whilst window shopping …

Visual content can be inspired by window shopping. Retail display is sometimes better than visiting any art exhibition. You see products displayed using panache and imagination. Colour, style, typography, craziness, excitement and joy of product are all expressed (sometimes anyway!) in equal measure to create engaging and fabulous displays. The business to business sector can…

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